We know that in the modern “everything goes” job market, in order to get ahead of competitors companies are increasingly betting on new ways to attract customers and make the workplace somewhat less stressful. Energy Customer Service (click here to visit the website), bet on humor as a great marketing strategy to attract customers, and therefore, has improved the work environment of the company.
The fact that they make silly jokes as a marketing move ended up making news in the media, for daring acts of folly and innovation. The mere fact that the company makes jokes has generated great attention for it, because it is not conventional for a company to have these practices. This has made the company very famous and consequently more requested. Some “nonsense” became memes on the internet, which helped the company to be recognized across the world. In fact the company has gained an exponential growth in contracting of its services. It chose to use humor just to attract attention, thereby living up to the saying: “To be remembered one must be seen” and tapping in an area that was quite unprecedented.
It was found that the satisfaction of their employees also increased since the work environment became less rigid and traditional. Making the workplace less conventional was also a great move for the company. Some studies have shown that satisfied employees equal productive employees. The company points out that production has practically doubled, and the services offered have had better quality and performance.
With all this growth, companies from various sectors have chosen the same idea as Energy Customer Service. Some companies have not been able to do the same thing, others have been able to increase their customer base but none have been able to do the same as this company did; after all the idea came from it and only they know how to harness it for their good.